Kapwing Pricing 2026, Kapwing Cost per Member, Plans, and How Credits Work

Kapwing has three self-serve tiers in 2026: a watermarked Free plan, Pro at 24 dollars per member a month (16 billed yearly) with 1,000 AI credits, and Business at 64 dollars per member a month (50 billed yearly) with 4,000 credits, voice cloning, and lip sync. Enterprise is quoted by sales. Every paid price is per member, and monthly credits reset on the first of the month without rolling over.

Kapwing is a browser video editor with a large set of AI tools on top: subtitles, text to speech, translation, dubbing, background removal, and AI video generation. The price you see on the plan card is only part of the answer, because two things shape the real bill. One is the seat count, since each member is billed at the plan rate. The other is the credit pool, which every AI feature draws from at a different rate. Plan prices and limits below come from the Kapwing pricing page, the Kapwing subscription FAQ, and the Kapwing help article on how credits work.

Kapwing pricing plans in 2026

Yearly billing saves exactly one third on Pro (192 dollars a year against 288) and about 22 percent on Business (600 against 768). Those savings only hold if you keep the same number of members all year, so count seats before you pick the cycle.

How much does Kapwing cost?

Kapwing costs 24 dollars per member a month on Pro and 64 dollars per member a month on Business when billed monthly. On yearly billing the same plans cost 16 and 50 dollars per member a month, or 192 and 600 dollars per member a year. Enterprise pricing is set with sales. The Free plan costs nothing but watermarks every export.

The per-member part is the one people miss. The Kapwing subscription FAQ states that Pro, Business, and Enterprise workspaces are billed per member. A three-person marketing team on Pro pays 48 dollars a month billed yearly (576 a year). The same team on Business pays 150 dollars a month (1,800 a year). Some third-party reviews describe Business as a flat price for unlimited members, but the official FAQ quotes 50 dollars per member, so budget on that figure.

How Kapwing credits work, and what they buy

Credits are the second meter. Every AI feature spends them at its own rate, and the Kapwing help center publishes the rates:

The pool is shared across all of these. A month where you subtitle 300 minutes of webinar footage and voice a few scripts leaves far fewer credits for AI video generation. Remaining credits are removed when the pool refreshes on the first of the month, so an unused balance does not carry over. Only Business can buy more: a one-time pack of 500 credits for 50 dollars, which also expires at the next refresh. On Pro, running out mid-month means waiting or upgrading.

Is Kapwing priced per user?

Yes. Kapwing bills Pro, Business, and Enterprise workspaces per member, so each person you invite adds the full plan price. Pro is 16 dollars per member a month billed yearly and Business is 50. A reviewer who only comments on drafts still counts as a member if they join the workspace, so share exports instead of inviting occasional reviewers.

What does a team actually pay for Kapwing in a year?

Here is the yearly bill for common team sizes, with the flat VidUp plans next to it. The comparison is only fair if you know what each tool produces, so read the last column.

For a single editor, Kapwing Pro and VidUp Starter cost about the same. The difference is the work each one expects from you. Kapwing hands you an editor: you bring footage or generate clips, arrange them on a timeline, add subtitles, and export. VidUp hands you a finished video: you paste a script, blog post, or product URL, and it writes the scenes, generates the voiceover, matches licensed stock footage to each line, burns in captions, adds music, and returns a 1080p MP4 in 9:16, 1:1, and 16:9 from one render. For a team, VidUp Pro covers 2 to 3 seats at 852 dollars a year, while three Kapwing Business members cost 1,800.

Which Kapwing plan should you buy?

Buy Pro if one or two people edit your own footage, you want subtitles and translations on most videos, and you need 4K and no watermark. At 16 dollars a month billed yearly it is a fair price for a capable browser editor.

Buy Business if you dub videos into other languages, need lip sync or a cloned brand voice, or regularly burn through 1,000 credits before the month ends. It is the only self-serve plan that can buy extra credits.

Ask for Enterprise if you need SAML SSO, more than a handful of members, or a custom credit amount for heavy generative use.

Skip Kapwing if nobody on the team wants to edit. An editor with AI tools is still an editor, and the timeline is where most of the hours go.

When a flat text-to-video plan is the better buy

Most teams who price Kapwing want a steady flow of short videos for social, ads, or their website. If you already film, record screen demos, or cut podcast episodes, Kapwing is the right shape and its per-member price is reasonable. If your content lives in scripts, articles, and product pages, the editing step is the bottleneck, and every generated clip also draws on a credit pool that resets monthly.

VidUp is built for that case. Starter is 19 dollars a month (15 billed yearly) for about 15 to 20 videos, Growth is 39 (31 billed yearly) for about 50 with a brand kit, and Pro is 89 (71 billed yearly) with 4K, multiple brand kits, and 2 to 3 seats. There are no credits to ration. VidUp does not accept video uploads, has no timeline editor, and does not clone voices or lip sync, so if those are the jobs, stay with Kapwing.

Plan limits in this category change several times a year, and Kapwing raised its Pro and Business storage allowances as recently as September 2026. If you track what several vendors charge, it helps to monitor pricing page changes automatically rather than rechecking each page before renewal.

If you are weighing a switch, the Kapwing alternative without AI credits page lists who should switch and who should stay, and VidUp vs Kapwing compares the two feature by feature. For the credit question across the whole category, read AI video generator no credits. Editor pricing with a similar per-person model is broken down in Descript pricing, category-wide numbers are in how much AI video generators cost, and the full VidUp plans are on the pricing page.

Frequently asked questions about Kapwing pricing

Is Kapwing free?

Kapwing has a Free plan, but it watermarks every export, caps resolution at 720p and videos at 4 minutes, and includes 10 AI credits once rather than monthly. Removing the watermark and getting 4K export takes Pro, which costs 24 dollars per member a month, or 16 dollars billed yearly.

How much is Kapwing Pro per month?

Kapwing Pro is 24 dollars per member a month on monthly billing and 16 dollars per member a month on yearly billing, which is 192 dollars a year. It includes 1,000 AI credits a month, 4K export, videos up to 120 minutes, 200 GB of storage, and no watermark.

Do Kapwing credits roll over?

No. Kapwing removes any remaining credits when the pool refreshes on the first of each month. Extra credit packs, which only Business workspaces can buy at 500 credits for 50 dollars, also expire at the next refresh. Plan your AI generation so the monthly pool gets used.

What is the difference between Kapwing Pro and Business?

Business quadruples the monthly credits from 1,000 to 4,000, raises storage from 200 GB to 800 GB, and adds voice clones, lip sync, dubbing, and the option to buy extra credits. Billed yearly it costs 50 dollars per member a month against 16 for Pro.

Is Kapwing worth it for a team?

Kapwing is worth it for a team that edits its own footage and uses subtitles, translation, or dubbing every week, because those features are well priced in credits. It is less worth it for a team that mainly needs finished videos from text, since each member adds a full seat and generated clips draw down a pool that resets monthly.