Powtoon Pricing and Powtoon Plans in 2026 With AI Credits and the Cost per Year

Powtoon pricing in 2026 is $15 a month for Lite, $40 for Professional, and $125 for Advanced, all billed yearly, with a free plan that caps videos at 3 minutes and adds a watermark. Professional shows a $70 list price crossed out next to the $40 yearly rate. The plans differ by video length (10, 20, or 30 minutes), export rights, and a yearly AI credit allowance of 300, 500, or 1,200.

Powtoon started as animated explainer software, with characters, scenes, and a timeline you build by hand, and it now adds AI that turns a prompt or document into a video. That mix is why its pricing page reads differently from a pure text to video tool. The numbers below come from the rendered powtoon.com/pricing page, checked on October 31, 2026. Third party directories still show the older Pro and Business lineup, so compare against the live page before you pay.

Powtoon pricing plans in 2026

Here is the lineup the pricing page shows when the yearly toggle is on. The page lists Individuals, Teams and Enterprises, and Education as separate tabs, and the table covers Individuals.

Every paid plan removes the Powtoon branding, exports in full HD, includes commercial rights, and comes with priority support. Teams and Enterprise plans are quoted through sales, so there is no public price for a team of five or fifty. The page does not show a monthly billing price for Lite or Advanced when the yearly toggle is on, so the figures above are the yearly rates only.

How much does Powtoon cost per year?

On the yearly rates, Lite costs $180 a year, Professional $480, and Advanced $1,500. Professional's crossed out $70 would be $840 over twelve months, which is the 43% discount the page advertises. Because the plans are billed yearly, you pay the full amount upfront, and the AI credits renew once a year rather than every month.

That last point matters. 300 credits on Lite is the whole year's allowance, not 300 a month. Powtoon's own rate card shows what that buys: a voiceover costs 1 credit per 250 characters, an AI image 2 credits, a short generated clip 15 to 40 credits, and an avatar costs 20 credits for each minute of lip sync. A buyer who leans on avatars could spend 300 credits on about 15 minutes of avatar video, then top up with paid credit packs.

Is Powtoon free?

Powtoon has a free plan, but it is built to be tried, not used for client work. Videos are capped at 3 minutes and 720p, carry a Powtoon watermark, and use basic templates and characters only. Commercial rights and branding removal start on Lite. Anyone publishing videos under a company name will land on a paid plan within the first project.

What the Powtoon plans do not tell you

The plan names suggest a ladder from hobbyist to agency, but the real split is video length and how many of your exports can be clean. Lite removes the watermark on only five exports a month, which is fine for a weekly explainer and a poor fit for a team posting daily. Professional makes premium exports unlimited, which is why most small businesses end up there at $40.

The AI features also run on credits, so the headline price is a starting point. A marketer producing ten short videos a month with generated images, clips, and voiceover can use a 500 credit yearly allowance in the first quarter. Check how many minutes of AI output you actually need before you assume the plan covers your year.

Powtoon vs VidUp when the video starts from text

Powtoon is a good buy if you want to design an animated explainer scene by scene, with characters and camera moves you control. VidUp is the better buy if the starting point is a script, a blog post, or a product page and you want a finished video without building a timeline. VidUp voices the script, burns in captions, matches licensed stock footage to each line, adds music, and exports 9:16, 1:1, and 16:9 in one pass.

If animated characters are the point, Powtoon wins. If you only need a narrated, captioned video for a landing page or an ad, the editor time is the real cost, and the script to video workflow shows how that works. For the wider range of what these tools charge, read how much AI video generators cost.

Marketers who want a short video ad for a product can pair a finished clip with ad copy and images from an AI ad generator that starts from a product URL, then run both on the same landing page.

Which Powtoon plan should you buy?

• Lite at $15 a month fits one person publishing an explainer or two a month, under 10 minutes each, who can live with five clean exports.
• Professional at $40 a month fits most small businesses and marketers: 20 minute videos, unlimited premium exports, and enough credits for light AI use.
• Advanced at $125 a month fits agencies and design teams that need custom fonts, lip-synced characters, and reseller rights to sell videos to clients.
• Teams and Enterprise is a sales conversation, so ask for seat pricing and credit pooling in writing.

Frequently asked questions about Powtoon pricing

How much does Powtoon cost?

Powtoon costs $15 a month for Lite, $40 for Professional, and $125 for Advanced when billed yearly, which is $180, $480, and $1,500 a year. A free plan exists with a 3 minute limit and a watermark. Teams, Enterprise, and Education plans are quoted separately and are not shown with a public price.

Is Powtoon free to use?

Yes, Powtoon has a free plan, but it limits videos to 3 minutes at 720p, adds a Powtoon watermark, and offers only basic templates and characters. Paid plans remove the branding and add commercial rights, so a business publishing videos under its own name needs Lite or higher.

How much is Powtoon per month for a business?

For a small business, Professional at $40 a month billed yearly is the usual choice, with 20 minute videos and unlimited premium exports. The page also shows $70 as a list price, so expect a higher figure if you do not buy the annual plan. Larger teams must request a quote.

What are Powtoon AI credits?

Credits pay for AI output inside Powtoon, such as generated images, short video clips, voiceover, avatar lip sync, translation, and dubbing. Plans include 300, 500, or 1,200 credits that renew yearly. Voiceover costs 1 credit per 250 characters and an avatar costs 20 credits per minute.

Can I cancel Powtoon at any time?

Powtoon says you can cancel at any time and your plan stays active until the end of the billing period. Because paid plans are billed yearly, check the refund terms before you buy, since cancelling stops renewal but the pricing page does not promise a refund of the year you paid.

Is there a cheaper alternative to Powtoon?

For animated explainers built by hand, Powtoon Lite at $15 a month is already inexpensive. For finished marketing videos from a script or URL, VidUp Starter at $24 a month billed yearly covers 30 videos with voiceover, captions, footage, and music, with no editor to learn.