Submagic Pricing 2026: Submagic Pricing Plans, Cost per Video, and the Magic Clips Add-On

Submagic has three self-serve plans in 2026: Starter at 19 dollars a month (12 billed yearly) for 15 videos a month up to 2 minutes each, Pro at 39 dollars a month (23 billed yearly) for 40 videos up to 5 minutes, and Business at 69 dollars a month (41 billed yearly) for 100 videos up to 30 minutes with 4K export. Allowances are listed per member, Magic Clips is a separate add-on, and every plan assumes you already have footage to edit.

Submagic is a captioning and short-form editing tool. You upload a clip you recorded, and it adds animated captions, b-roll, zooms, sound effects, and a hook title. The pricing page is short, but three details change the real bill: the per-member wording, the monthly video cap, and the Magic Clips add-on that is not part of any plan. Plan prices and limits below come from the Submagic pricing page and the Submagic help center. Anything those pages do not state, such as the free tier limits, is marked as reported by third-party reviews.

Submagic pricing plans in 2026

Submagic advertises up to 41 percent off for yearly billing, and the math holds on every tier. Starter drops from 228 dollars a year to 144, Pro from 468 to 276, and Business from 828 to 492. The page counts credits in videos, "45 credits = 15 videos", so one video uses three credits. That makes the credit number and the video cap the same limit expressed two ways.

How much does Submagic cost?

Submagic costs 19 dollars a month on Starter, 39 dollars on Pro, and 69 dollars on Business when billed monthly. Billed yearly, the same plans cost 144, 276, and 492 dollars a year, which works out to 12, 23, and 41 dollars a month. Custom plans for larger teams and API volume are quoted by sales.

Two costs sit outside the plan price. Magic Clips, the feature that cuts a long video into short clips, is a separate add-on: the Submagic help center lists it at 19 dollars a month for 10 video uploads, and third-party reviews report 12 dollars a month on yearly billing. API usage beyond the included minutes is sold as API credits, priced on the pricing page from 0.23 dollars a minute (250 minutes for 57 dollars a month) down to 0.10 dollars a minute at 5,000 minutes or more.

Is Submagic priced per user?

The plan cards list credits "per member", and third-party reviews read the whole price the same way: each seat is billed at the plan rate, so a three-person team on Pro is reported at 117 dollars a month, not 39. Pro allows up to 3 users and Business unlimited users, but more users means more seats on the bill. If only one person edits and the others just review, keep one seat and share exports instead.

What one video costs on Submagic

Because Submagic sells a fixed number of videos per month, the cost per video depends on how much of the cap you use. Here it is at full use of each plan, with the flat VidUp plans alongside for comparison:

Read the table honestly: per video, Submagic is cheaper, especially on Business billed yearly. The two tools do not produce the same thing, though. Submagic polishes a video you already filmed. Its price per video leaves out the recording, the lighting, the retakes, and the person on camera. VidUp starts from text: it writes the scenes, generates the voiceover, matches licensed stock footage to each line, burns in captions, adds music, and returns a finished video. The cheaper tool is the one that matches what you have on your desk when you sit down to make a video.

Which Submagic plan should you buy?

Buy Starter if you post one short video on most weekdays, work alone, and your clips run under 2 minutes. At 12 dollars a month billed yearly it is one of the cheapest captioning tools with animated styles.

Buy Pro if you post more than 15 videos a month, want your logo and brand colors applied automatically, or need clips up to 5 minutes. The Storyblocks b-roll library and auto zooms are the main upgrades you will notice. Note that Pro exports at 1080p like Starter; 4K is a Business feature.

Buy Business if you run an agency or a team that edits for several channels, need 4K at 60 fps, or plan to use the API. Unlimited users sounds generous, but check how seats are billed before you invite the whole team.

Skip Submagic if you do not have footage. If your content lives in scripts, blog posts, product pages, or newsletters and nobody is filming, a captioning tool has nothing to caption.

When a text-to-video plan is the better buy

Many teams compare Submagic because they want the same result: a captioned vertical short that holds attention on TikTok, Reels, and YouTube Shorts. If you or a founder films talking-head clips, Submagic is the right tool, and its per-video cost is hard to beat. If you are a faceless channel, a marketer turning articles into shorts, or a business that has never set up a camera, the footage step is the one that stops you, and that is the step VidUp removes.

VidUp turns pasted text or a URL into a finished 1080p MP4 with an AI voiceover, burned-in captions, stock footage, and music, in 9:16, 1:1, and 16:9 from one render, with no credits and no editor. Starter is 19 dollars a month (15 billed yearly) for about 15 to 20 videos, Growth is 39 (31 billed yearly) for about 50 with a brand kit, and Pro is 89 (71 billed yearly) with 4K, multiple brand kits, and 2 to 3 seats. VidUp does not accept video uploads, does not clip long videos, and does not add captions to your own recordings. Those are Submagic jobs.

If your brand needs real people on camera but nobody on the team wants to film, you can find micro influencers who already film this kind of content and run their clips through a captioning tool like Submagic.

If you are weighing a switch, the Submagic alternative that builds the whole short page lists who should switch and who should stay, and VidUp vs Submagic compares the two feature by feature. For faceless channels, the faceless video generator page shows the workflow, and auto captions covers how VidUp times captions to the voiceover. Prices across the category, including Opus Clip and Pictory, are in how much AI video generators cost, and the full VidUp plans are on the pricing page.

Frequently asked questions about Submagic pricing

Is Submagic free?

Submagic lets you try it without a credit card, but the paid plans are where the product lives. Third-party reviews describe the free tier as 3 videos a month with a Submagic watermark, clips up to 1 minute 30 seconds, and a 200 MB file limit. The cheapest paid plan is Starter at 19 dollars a month, or 12 dollars billed yearly.

How much is Submagic per month?

Submagic is 19 dollars a month on Starter, 39 dollars on Pro, and 69 dollars on Business when billed monthly. Billed yearly, those plans cost 12, 23, and 41 dollars a month. Allowances are listed per member, so each additional seat adds to the bill. Magic Clips and extra API minutes are billed separately.

Is Magic Clips included in Submagic plans?

No. Magic Clips, which cuts a long video into short clips, is an add-on outside the Starter, Pro, and Business plans. The Submagic help center lists it at 19 dollars a month for 10 video uploads, and third-party reviews report about 12 dollars a month on yearly billing.

What is the difference between Submagic Starter and Pro?

Pro raises the cap from 15 to 40 videos a month and the maximum length from 2 to 5 minutes, adds up to 3 users, a brand kit, 3 custom templates, AI auto zooms, and Storyblocks b-roll instead of the free library. Both export at 1080p. Billed yearly, Pro costs 11 dollars a month more than Starter.

Is Submagic worth it?

Submagic is worth it if you film talking-head clips, podcasts, or screen recordings and want animated captions and b-roll added in minutes, because its cost per video is low. It is not worth it if you have no footage. For videos made from scripts, articles, or product pages, a text-to-video tool that creates the footage and voiceover is the better fit.