HeyGen Pricing and HeyGen Price per Plan With Credit Costs in 2026
HeyGen costs 29, 49, or 149 dollars a month, or 24, 41, and 119 billed yearly, and Pro is sold in tiers up to 4,300 dollars. Avatar IV uses 16 to 31 credits a minute, so the plan price alone does not tell you how much video you get.
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HeyGen has three self-serve paid plans in 2026: Creator at $29 a month ($24 billed yearly) with 600 credits, Pro from $49 a month ($41 billed yearly) with 1,000 credits, and Business at $149 a month ($119 billed yearly) with 1,500 credits plus $20 a month for each added seat. A Free plan gives 3 watermarked videos a month up to 1 minute each, and Enterprise is quoted by sales. Credits are spent by the minute, and an Avatar IV video uses 16 to 31 credits per minute, so the plan price alone does not tell you how much video you get.
HeyGen is an AI avatar studio. You type a script and a digital presenter, a stock avatar or a twin of you, speaks it on screen, and the same engine translates videos into other languages with lip sync. The prices below come from the HeyGen pricing page and the credit rates from the official HeyGen help center, both checked in October 2026 for US buyers. HeyGen changes plans and tiers often, so the pricing page is the final word on the day you pay.
HeyGen pricing plans in 2026
| Plan | Billed monthly | Billed yearly | Credits a month | Max video length | Export | Notable limits and features |
|---|---|---|---|---|---|---|
| Free | $0 | $0 | None, 3 videos a month | 1 minute | Up to 1080p, watermark | 1 custom avatar, limited trial of Avatar IV, Video Agent, and lip-sync translation, no credit card |
| Creator | $29 | $24 a month ($288 a year) | 600 | 30 minutes | Up to 1080p, no watermark | 1 seat, 1 voice clone, custom avatars, credits roll over one month |
| Pro | $49 (base tier) | $41 a month ($488 a year) | 1,000, tiers up to 100,000 | 30 minutes | Up to 4K | 1 seat, unlimited voice clones, faster processing, same features on every tier |
| Business | $149 plus $20 per added seat | $119 a month ($1,428 a year) plus seats | 1,500 | 60 minutes | Up to 4K | Team workspace, 5 or more custom avatars, credit top-ups and auto-reload, integrations with Zapier, Make, n8n, and HubSpot |
| Enterprise | Quoted by sales | Quoted by sales | Flexible | No maximum | Up to 4K | SSO and SAML, 10 or more custom avatars, full API access |
Yearly billing saves about 16 to 20 percent on Creator, Pro, and Business. Pro is the plan to watch: it is one set of features sold in eleven credit tiers, so "HeyGen Pro" can mean $49 a month or $4,300 a month depending on how many credits you buy.
How much does HeyGen cost per month?
HeyGen costs $29 a month for Creator, $49 a month for the base Pro tier, and $149 a month for Business plus $20 for each extra team member, on monthly billing. Paid yearly, the same plans cost $24, $41, and $119 a month, charged up front as $288, $488, and $1,428. The Free plan costs nothing but caps you at 3 one-minute watermarked videos a month.
Pro tiers climb with credits, not features. These are the official tiers from the HeyGen pricing page:
| Pro tier credits a month | Billed monthly | Billed yearly (per month) | Yearly total |
|---|---|---|---|
| 1,000 | $49 | $41 | $488 |
| 1,500 | $74 | $62 | $738 |
| 2,000 | $99 | $82 | $988 |
| 3,000 | $149 | $124 | $1,488 |
| 5,000 | $240 | $200 | $2,400 |
| 10,000 | $460 | $384 | $4,612 |
| 20,000 | $900 | $752 | $9,018 |
| 100,000 | $4,300 | $3,586 | $43,030 |
Intermediate tiers at 7,500 and 50,000 credits exist as well. Creator and Pro users who run out mid-month upgrade to a higher tier, while Business users can buy one-time top-ups at $5 per 100 credits, which is 5 cents a credit.
How HeyGen credits work and what a minute costs
A HeyGen credit is not a minute of video. Every feature has its own rate, and the avatar model you choose decides most of the bill. These are the rates published in the HeyGen help center:
| What you generate | Credit cost | Minutes from Creator (600) | Minutes from Pro base (1,000) |
|---|---|---|---|
| Avatar III, video look | 4 credits per minute | About 150 | About 250 |
| Avatar III, photo look | 7 credits per minute | About 85 | About 140 |
| Avatar IV, photo look | 16 credits per minute | About 37 | About 62 |
| Avatar IV, video look | 31 credits per minute | About 19 | About 32 |
| Avatar V, photo or video look | 48 credits per minute | About 12 | About 20 |
| Video Agent, standard | 40 credits per minute | 15 | 25 |
| Video translation with lip sync | 6 credits per minute, 10 in Precision mode | About 100 | About 166 |
Other actions draw from the same balance: 2 credits per generated image, 60 credits for a 720p Seedance clip and 150 for a 1080p one, 90 for a Veo clip, and 60 to train a custom avatar model. The minute columns are arithmetic on the official rates, not measured usage, and assume the whole balance goes to one feature.
The spread is the point. The same 1,000 credits are about 250 minutes on the older Avatar III and about 20 minutes on the newest Avatar V. The realistic avatars are the reason most people pick HeyGen, and they are also the ones that use the balance fastest.
How many videos can you make on each HeyGen plan?
For a typical two minute avatar video on Avatar IV video look, which uses about 62 credits, Creator makes about 9 videos a month, base Pro about 16, and Business about 24. On Avatar IV photo look, at about 32 credits per video, those numbers roughly double. On Avatar V they fall to about 6, 10, and 15.
Two rules soften the math. Monthly subscribers keep unused credits for one more billing cycle, and yearly subscribers keep them until the annual renewal date, so a quiet month is not wasted. Credits disappear when you cancel, though, so do not stockpile them before switching tools.
Is HeyGen free?
HeyGen has a Free plan with no credit card required, but it is for trying the product rather than publishing. You get up to 3 videos a month, each up to 1 minute, with a HeyGen watermark, plus a limited trial of Avatar IV, Video Agent, and lip-sync translation. Removing the watermark takes Creator at $29 a month, or $24 billed yearly.
How much does the HeyGen API cost?
The HeyGen API is billed separately from the app plans. According to the HeyGen help center, API usage is pay-as-you-go in US dollars, based on the type and length of what you generate, and API credits expire 12 months after purchase. You do not need a Creator, Pro, or Business plan to buy them, and the credits inside those plans do not pay for API calls. HeyGen removed free API credits in February 2026.
The per-minute API price list sits behind the developer login. Third-party reviews report a $5 minimum top-up, about $1 a minute for Avatar III, and about $3 to $5 a minute for Avatar IV depending on avatar type and resolution. Treat those as estimates and check the developer console before you budget a product on them.
What does a year of HeyGen cost for a team?
Seats are where the bill grows. Only Business adds team members, at $20 a month per seat on top of the base price. Here is the yearly cost of common HeyGen setups, with the flat VidUp plans next to them for a team that makes footage video instead of avatar video.
| Setup | Yearly cost | What you get |
|---|---|---|
| HeyGen Creator, 1 person | $288 | 600 credits a month, about 9 two-minute Avatar IV videos |
| HeyGen Pro base tier, 1 person | $488 | 1,000 credits a month, 4K, about 16 two-minute Avatar IV videos |
| HeyGen Pro, 3,000 credit tier, 1 person | $1,488 | About 48 two-minute Avatar IV videos a month |
| HeyGen Business, 3 people | $1,908 | 1,500 shared credits a month, 60 minute videos, team workspace |
| VidUp Starter | $288 | About 15 to 20 finished, narrated, captioned footage videos a month in 1080p, no credits |
| VidUp Growth | $588 | About 50 finished videos a month, premium voices, 2 seats included, no credits |
| VidUp Pro | $1,188 | 4K, multiple brand kits, 2 to 3 seats included, API with render webhooks, no credits |
The comparison is only fair if you need the same kind of video. VidUp makes no avatars at all, so if a presenter on screen is the reason you are buying, HeyGen is the tool and the question is only which tier. If the presenter was never essential, a three person marketing team pays $1,908 a year for HeyGen Business against $1,188 for VidUp Pro, and stops counting credits.
Which HeyGen plan should you buy?
Stay on Free to test avatars and voices. The watermark and the 1 minute cap rule it out for anything you publish.
Buy Creator if you work alone, need 1080p, and make a handful of avatar videos a month. At Avatar IV rates, 600 credits is about 19 to 37 minutes, which suits a weekly sales or update video.
Buy Pro if you need 4K, more than one cloned voice, or more credits than Creator gives. Start on the base tier and move up only after a month of real usage, since every tier has the same features.
Buy Business if more than one person needs to log in, you want 60 minute videos, or you need integrations with Zapier, Make, n8n, or HubSpot and credit top-ups. Add $240 a year for each extra seat to the budget.
Talk to sales about Enterprise if you need SSO, more than 10 custom avatars, or full API access inside one contract.
When a flat text-to-video plan is the better buy
HeyGen is worth its credit math when a face on screen is the point: sales outreach, onboarding, training, and translated versions of the same presenter video. Teams using avatar videos in prospecting usually pair them with cold email software that researches each prospect and writes the sequence, since the video only works if the email around it gets opened.
A lot of marketing video does not need a presenter. Product explainers, social shorts, ads, and blog posts turned into video usually run on footage and captions. For that, VidUp takes a script, an article, or a product URL and returns a narrated video with burned-in captions, licensed stock footage matched to each line, and music, in 9:16, 1:1, and 16:9 from one render. Starter is $49 a month ($24 billed yearly) for about 15 to 20 videos, Growth is $99 ($49 billed yearly) for about 50 with 2 seats, and Pro is $199 ($99 billed yearly) with 4K, multiple brand kits, 2 to 3 seats, and an API. There are no credits and no per-minute rates. VidUp has no avatars, no voice cloning, no lip-sync translation, and narrates in English, so if you need any of those, HeyGen is the better fit.
If you are weighing a switch, HeyGen alternatives without avatars lists who should switch and who should stay, and VidUp vs HeyGen compares the two feature by feature. The no-presenter workflow is on the faceless video generator page, and the other big avatar tool is priced in Synthesia pricing. Category-wide numbers are in how much AI video generators cost, the case against credit pools is in AI video generator pricing with no credits, and the VidUp plans are on the pricing page.
Frequently asked questions about HeyGen pricing
Is HeyGen worth the money?
HeyGen is worth it when you need a realistic presenter or a digital twin of yourself, especially for sales, training, and translated video, because filming the same content would cost far more. It is weaker value for marketing shorts that never needed a face, since the realistic avatar models use 16 to 48 credits per minute.
Do HeyGen credits roll over?
Yes, partly. On monthly plans, unused credits carry over for one more billing cycle, so they last at most about 60 days. On yearly plans, credits accumulate until the annual renewal date. When you cancel, remaining credits expire at the end of the period you paid for and do not carry over.
Does HeyGen charge per user?
Only on Business. Creator and Pro are single-seat plans, and Business adds team members at $20 per seat per month on top of the $149 monthly or $119 yearly base price. A three person team on Business with yearly billing pays about $1,908 a year.
What is the difference between HeyGen Creator and Pro?
Pro starts at $49 a month instead of $29 and adds 4K export, unlimited voice clones, faster processing, and access to more advanced models, with 1,000 credits instead of 600. Pro is also sold in larger credit tiers, up to 100,000 credits a month, while Creator has one size.
How many credits does a HeyGen video use?
It depends on the avatar model and length. A one minute video uses 4 to 7 credits on Avatar III, 16 to 31 on Avatar IV, and 48 on Avatar V, according to the HeyGen help center. Translation uses 4 to 10 credits per minute and Video Agent 40 per minute in standard mode.
Can I buy more HeyGen credits?
Business users can buy one-time top-ups at $5 per 100 credits or turn on auto-reload. Creator and Pro users get more credits by moving to a higher plan or Pro tier, which takes effect immediately with prorated billing. API credits are a separate pay-as-you-go purchase.
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